Monday, July 11, 2016

When entrepreneurs get stood up

What's the first roadblock to a new business?
A revenue model? No.
Customer analysis? No.
Seed funding. Not always.
Setting up the right team? Bingo!

So after quitting the high profile Big 4 consulting job, where I was used to interviewing candidates who were dying to work for the firm, I realised how frustrating interviewing can be when you're small fish. Of course, I had expected people to be partially interested in the job profile or haggling for better packages. But I had never, ever expected to get stood up.



Over and over and over again, I found myself sitting in the local CCD, waiting endlessly as one candidate after another chose not to show up and refuse to take my calls. It was weird because when we spoke the night before to fix an appointment, they all sounded really excited to join a startup. What changed in that one night, I'll never know.

Or will I? Because I'm a data driven person, I have an excel sheet of all candidates I've ever shortlisted, along with a history of events (remnants of the consulting phase of my life). This is the right time for me to say that if I ever planned my revenge, beware you guys! Okay, okay, I digress...and sound too much like the movies I watch. What I found in this data was that every single candidate who stood me up was female! Every. Single. One.

Were women more prone to standing employers up? As a woman, I didn’t like the idea of that, but the data driven me couldn’t shut out the possibility. Or was it that women did a lot more research than men before a job interview and were deciding my fledgling startup was not worth it? A friend even suggested that maybe male candidates would have stood me up too, but didn’t because they were curious about being interviewed by a woman!

Whatever the case, this has got me thinking. With everything being rated and reviewed in today’s world, why can’t candidate professionalism too? Candidates who block your time by confirming their presence and then don’t bother turning up (or informing, or picking up your calls, or responding to emails) should face the consequences of their actions. None of the leading job portals online have the facility to tag a candidate as an absconder.

As an entrepreneur who doesn’t have an HR team doing the groundwork for me, I’d sure love to know the standing up history of a candidate. In fact, I’m sure recruitment companies would love to use this as a shortlisting method too. Where’s the next tech company telling you to “get your interview professionalism score here” to bag the next big job?


Go make that app! That’s my free advice to budding entrepreneurs for the next big business idea. Now all you need to do is get the right team…

Tuesday, May 24, 2016

The future of content marketing (and Spacebar)

So much has happened since my last post in 2009. I can't believe I let this slip for so long. But I am back, with many experiences that I'd like to share. Here's just one thing that's on my mind today.

In April 2013, I started Spacebar - a content marketing agency - with just one employee. Today, we are 9 people in office and I hope to grow larger. We have gotten thus far with no real sales team. It's now time to get aggressive with sales and increase market share. Our initial competitors were freelancers. Now, we have started competing with other small agencies. The future is Artificial Intelligence.

Yes, AI is the future of content writing.

Cute robot, but not what I mean by AI
This is not what I mean by automated writing (Source - franck calzada on youtube)
















In January, I had a video call with a sales guy from Oz Content. Their product gives interesting research points to create new content. This means that the content writer need not have in-depth business knowledge to create insightful articles. The automated research gives the writer context and connections. Big data is in play here. However, a writer is still needed to write the article.

Wordsmith by Automated Insights has taken this further, creating reports that explain metrics being measured by marketing teams and even develop charts. In probably 5 years, we are gonna be looking at a lot more content being automated.

Somewhere down the line, Spacebar might be headed in that direction too, developing a mix of automated and human-created content. In the meanwhile, its time for sales, sales, sales.